February 5, 2009

ANNOUNCER:

SHE MOVES IN CLOSE, INHALES DEEPLY AND CAN’T RESIST PLAYING WITH HIS HAIR. THAT’S WHAT’S CALLED "HAIR ACTION." GIRLS LIKE GIVING IT, AND GUYS LIKE RECEIVING IT; AND EVERYONE KNOWS IT CAN LEAD TO SOMETHING MORE. SO WHAT IS THE FIRST STEP TO GETTING HAIR ACTION? AXE SHAMPOOS AND STYLING PRODUCTS GIVE GUYS HAIR THAT GIRLS CAN’T RESIST GETTING IN TO. PROFESSIONAL QUARTERBACK MATTHEW STAFFORD HAS PARTNERED WITH AXE TO KICK OFF THE HAIR ACTION CHALLENGE AND ENCOURAGE GUYS TO GO OUT AND GET SOME HAIR ACTION. 

MATTHEW STAFFORD:

“Like most guys, I love getting hair action. The problem is a lot of guys aren’t getting as much as they could. So, I’m challenging guys and girls to take the hair action challenge. Every two weeks I will be dishing out a new challenge asking guys to top my hair action. Simply upload a photo or video for a chance to win two tickets to a major sporting event in 2010.”

ANNOUNCER:

SEARCH “AXE HAIR” OR VISIT FACEBOOK.COM/AXE TO SEE HOW MATTHEW STAFFORD GETS HAIR ACTION AND TO FIND OUT MORE ABOUT THE AXE HAIR ACTION CHALLENGE.  

NO PURCHASE NECESSARY.  VOID WHERE PROHIBITED.  SWEEPSTAKES ENDS AT 11:59 PM ET ON MARCH 28, 2010.  OPEN ONLY TO LEGAL RESIDENTS OF THE 50 U.S., DC & CANADA (EXCLUDING QUEBEC) WHO HAVE REACHED THE AGE OF MAJORITY IN THEIR JURISDICTION OF RESIDENCE.  FOR OFFICIAL RULES GO TO WWW.THEAXEEFFECT.COM/HAC/TERMS.HTML.