New Testing Device for Diabetes Patients Decreases Pain

Soundbite & Script

June 30, 2010

ANNOUNCER:

FOR MANY OF THE 18 MILLION AMERICANS DIAGNOSED WITH DIABETES, REGULAR BLOOD GLUCOSE TESTING IS A KEY PART OF MANAGING THE DISEASE AND CAN HELP PREVENT SERIOUS COMPLICATION, BUT THE PAIN OF LANCING TO DRAW A SMALL BLOOD SAMPLE CAN BE A BARRIER. OF THOSE PEOPLE WHO QUIT TESTING THEIR BLOOD GLUCOSE EACH YEAR, NEARLY ONE IN SIX CITE THE PAIN OF LANCING AS THE REASON. DOCTOR MARC STEINBERG, DIABETES SPECIALIST WHO HAS DIABETES HIMSELF.

DR. MARC STEINBERG:

“Regular blood glucose testing provides valuable information that can help people with diabetes improve their daily care. A device like the new OneTouch Delica Lancing System can significantly reduce the pain of lancing for many people and help them feel more comfortable about testing.”

ANNOUNCER:
FEATURING A NEW LANCET WITH NEEDLE THAT IS 40 PERCENT THINNER THAN THE CURRENT INDUSTRY STANDARD, FOUR OUT OF FIVE PATIENTS REPORTED IN A CLINICAL STUDY THAT THE OneTOUCH DELICA SYSTEM IS VIRTUALLY PAINLESS AND the MOST COMFORTABLE LANCING DEVICE THEY HAVE EVER USED. tHE ONETOUCH DELICA IS NOW AVAILABLE AT RETAILERS AND PHARMACIES NATIONWIDE.