Posted on December 16, 2008

SAN FRANCISCO, Calif. (December 1, 2008) – Forget the fad diets, weight loss pills and exercise gimmicks, looking trim this holiday season is easier than you think. Signature by Levi Strauss & Co.™ wants every woman to look and feel her best all year long. Beginning this Fall, Totally Slimming jeans from Signature by Levi Strauss & Co.™ will be available in Walmart stores nationwide, giving women everywhere the chance to look great at an unbeatable price.

Retailing for under $20, this traditional five-pocket style jean is outfitted with high stretch denim for comfort and a built-in tummy control panel to help achieve a flattering, slim silhouette. The extra-stretchy fabric shapes and smoothes in all the right places while ensuring additional control around the tummy and waistband for the ultimate sleek look.

This holiday season, give the gift of confidence to your girlfriends – or yourself! Totally Slimming jeans can be dressed up for holiday soirees or casually accessorized for shopping trips and movie nights. You’ll feel beautiful and guilt-free no matter how many frosted cookies you eat knowing Totally Slimming jeans shape and smooth your hips and thighs.

Signature by Levi Strauss & Co.™ Totally Slimming jeans are offered in an At Waist Bootcut fit in a variety of dark washes for a longer, leaner appearance. Initially tested in Walmart stores in November 2007, the Totally Slimming technology performed extremely well amongst consumers. Through focus groups and wear tests, it was determined that most women want to show off their figures but still feel comfortable and confident. Gone are the days of bare midriffs, Totally Slimming jeans tame a woman’s problem areas to make her look like a million bucks for under $20.

“At Signature by Levi Strauss & Co., we’re always on the lookout for ways to bring innovation to market at prices our consumers can afford,” Nancy Hudak, Vice President of Merchandising and Design for Signature by Levi Strauss & Co. said. “Our consumers want to look stylish and appropriate while still feeling comfortable, and they shouldn’t have to pay a lot of money for that privilege.”

While jeans with slimming technology have been in the marketplace for some time, they are typically sold at a much higher price point. Without sacrificing quality or comfort, Signature by Levi Strauss & Co. consistently strives to make classic, durable looks for the whole family. In addition to women’s jeans and casualwear, Signature by Levi Strauss & Co.™ offers great styles for men, young men, and children.

Currently available in an At Waist Bootcut fit, Signature by Levi Strauss & Co.™ is bringing the Totally Slimming technology into other fits and styles for Spring 2009. As the weather gets warmer, the classic Totally Slimming Capri or the sporty Totally Slimming Bermuda Short, both designed to keep you looking slender from season to season. For active moms, the Totally Slimming Skort cleverly combines a pair of shorts with a skirt for a dressed up look without fear of exposure while chasing kids on the playground. For more information on Signature by Levi Strauss & Co.™ Totally Slimming jeans, visit http://www.signaturebylevistrauss.com/us/.  

About Signature by Levi Strauss & Co.™

In 2003, the Signature by Levi Strauss & Co.™ brand was launched exclusively for consumers who shop in the mass channel. The brand gives value-conscious consumers access to high-quality, affordable and fashionable jeans and casualwear from a company and name they trust. The collection includes a variety of products for men, women and children designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous. Signature by Levi Strauss & Co.™ is sold at Walmart, Target, Kmart, Shopko, Pamida & Meijer stores nation-wide.