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Super Bowl Ad Preview:
PEDIGREE Unveils “Crazy Pets”
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Pedigree Super Bowl Commercial
Posted January 27, 2009 While the top two NFL teams will battle it out on the gridiron, PEDIGREE® Food for Dogs will join the ranks of advertising elite with the airing of a new spot called “Crazy Pets.” The 30-second spot will air in during the first quarter of Super Bowl XLIII and marks the brand’s first foray into the Big Game. 
The creative concept takes typical family scenarios that involve dogs and replaces them with other, unusual animals ranging from a water buffalo to a boar, to an ostrich. At its core, the ad celebrates the brand’s love of dogs and emphasizes how much better life is with a dog in it. The airing of the spot ties into The PEDIGREE® Adoption Drive, an annual fundraising and awareness campaign the brand created five years ago as a means to shine a spotlight on the cause of dog adoption. To date, The PEDIGREE® Adoption Drive has raised nearly five million dollars for the more than four million dogs that end up homeless each year. Dog lovers who want to get involved can make a donation at pedigree.com. |
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