Posted October 2, 2009

Justin Timberlake is bringing “geeky” back with his skinny jeans, tailored vests and layered tees.  Chuck Bass, eccentric bad boy on Gossip Girl, is the “president” of the sweater-vest club. Don’t forget the striking vintage 1960’s-era looks that show up on Mad Men.  They used to be shunned, mocked, even tripped in the hallway.  But, gone are the days of the geek as the pitiful underdog.  Geeks have risen from the ashes of mockery as the red carpet and the small screen, alike, honor their surprising fashion sense. 

These days going “geek” is more than a brainy state of mind.  Today’s geek chic is clean and classic.  It’s powerful yet understated.  It’s confident yet unassuming.  And most-importantly, it’s fun, clever, and easy to replicate with a little guidance.  

Brian Boye, fashion director at Men’s Health magazine, offers tips on how to let your geek flag fly.  He talks about everything you need to know to achieve this look without being too geeky.  From hair to shoes, Brian Boye has fun, entertaining, and useful ideas.

Brian Boye directs the fashion and grooming editorial coverage for Men’s Health, the flagship publication of the largest men’s magazine brand in the world. He has appeared on local and national television shows to discuss grooming and fashion trends, including NBC, CNN, FOX, CBS and ABC and is a voting member of the Council of Fashion Designers of America and the Fragrance Foundation.

The products featured in this segment are available at the following locations:

For The Gentleman's Collection by Aramis, visit www.bergdorfgoodman.com

For Axe Hair products, visit www.axehair.com

For new Authentics Signature by Levi Strauss & Co, visit www.target.com