New York, NY (July 6, 2010) –  The American Society for Aesthetic Plastic Surgery (ASAPS) is proud to introduce Project Beauty, a new consumer website, that will soon become THE beauty site for consumers interested in self-improvement. Project Beauty is sponsored by one the leading medical authorities in Beauty - The American Society for Aesthetic Plastic Surgery.

To kickoff the launch of Project Beauty we will host a month long giveaway contest called “30 Days of Beauty.”  Each day from July 6, 2010 – August 4, 2010, Project Beauty will offer one unique prize (prizes include a Sonicare toothbrush; a Ped Egg; a RumbaTime Watch; and cosmetics from multiple lines) per day.   All 30 prizes and the Official Sweepstakes Rules are described on the website.   Participants can score a fabulous product every day for a month.   To win people must join the Project Beauty Community, and enter daily to win the prize of the day. No purchase is necessary to enter the contest.

Project Beauty is a web.tv, video on demand website almost two years in development and extensively tested by consumers interested in plastic surgery, health and wellness topics. A video news magazine, Project Beauty is updated on a weekly basis, and features a “who’s who” list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to aesthetic surgery. 

Project Beauty is not a plastic surgery site.   Although sponsored by the world’s leading medical society for cosmetic surgery, no doctors are featured on the site, and no revenues are derived by physicians.  The Society’s Advisory Boards include experts from the entire spectrum of health and beauty.

Project Beauty also launched a social media campaign on Facebook, Twitter and YouTube to promote the website and share valuable information and videos from ProjectBeauty.com with a wide audience of viewers. 

Join the Project Beauty community by signing up at www.projectbeauty.com.

“Like” the PB Facebook page: www.facebook.com/projectbeauty

Follow updates on Twitter: www.twitter.com/project_beauty

Join the Project Beauty YouTube channel: http://www.youtube.com/user/ProjectBeautyTV

About ASAPS
The over 2,600-member American Society for Aesthetic Plastic Surgery (ASAPS) is the only plastic surgery organization devoted entirely to the advancement of cosmetic surgery. ASAPS is recognized throughout the world as the authoritative source for cosmetic surgery education. U.S. members are certified by the American Board of Plastic Surgery. Canadian members are certified in plastic surgery by the Royal College of Physicians and Surgeons of Canada.
Toll-free referral line: 888.ASAPS.11 (272.7711). Website: www.surgery.org

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Become a Fan of ASAPS on Facebook: www.facebook.com/AestheticSociety